Analytics

The Analytics screen shows where your margin stands at today's prices and how your stock is selling. It comes with the Growth, Scale and Pro plans. On Essentials, the margin on each suggestion and your price history are still there.

Margin at today's prices

• Your average margin across every price with a cost entered, and the share of the takings that would be profit if you sold one of each.
• How many prices fall in each margin band, from below cost to 60% and up.
• Prices under a margin you choose, from 10% to 50%, with the number that sell for less than they cost.
• How many prices have no cost entered, with a link to the list and how to add the cost in Shopify.

Sell-through

Units sold come from your last 60 days of orders, refreshed each night. How long stock lasts uses the rate it sold at over the last 30 days.

• How fast stock sells: prices grouped by how long their stock will last, from under 14 days to over 180, along with stock that hasn't sold in 30 days, sold out products and stock Shopify doesn't track.
• Best sellers over 14, 30 and 60 days, with stock on hand and how long it will last. Stock that runs out within two weeks is marked Low.
• Slow movers: in stock and not sold once in the last 14, 30 or 60 days, whichever you choose, and what that stock cost you. Stock that arrived more recently is left out, since it hasn't had a fair chance yet.

Units sold after the app changed a price

This part groups your prices by what the app last did to them in the last 60 days: lowered, raised or left alone. For each group you see how many sold at least one in 30 days and the average units sold per price. Below that, each change the app made is listed with its date, the old and new price, the rule or sale behind it, and the units sold at the new price.

Shopify gives the app running totals for the last 14, 30 and 60 days with no count per day, so sales before and after a change can't be told apart. The units sold at the new price are shown only where the whole period came after the change and the price hasn't moved since. They are the sales since the change, and they don't tell you the change caused them.