How long does a Shopify project take?

Most theme builds run 3–6 weeks. Custom functionality or larger platform migrations can take longer. You'll get a milestone-by-milestone timeline before we start — never a vague "it depends."

What's the difference between a custom theme and theme customization?

A custom theme is built from scratch to your brand. Theme customization starts from an existing Shopify theme (like Dawn or a premium theme) and shapes it to you. We recommend the right approach after scoping your goals and budget.

Can I hire you for just one feature or fix?

Yes. Not every project is a full rebuild. We take on scoped, single-feature work — custom cart logic, new section builds, checkout enhancements, integration fixes. If it's a real problem, it's worth solving.

What is fractional dev support?

Think of it as your Shopify dev team, on demand. You get a dedicated resource plugged into your workflow — Slack, Jira, Linear, whatever you use — available for sprints, ongoing work, or as-needed support. Faster than hiring. Smarter than a freelancer.

What are Smart Checkout Widgets, HiveSense, and Agentmatica?

They're tools we built because we needed them and the market didn't have them. Smart Checkout Widgets is live on the Shopify App Store. HiveSense powers our CRO engagements. Agentmatica audits your store for AI-commerce readiness. All three are available to our clients.

How do I get started?

Fill out the contact form or email hello@thoughtbulb.dev. We'll reply within one business day, get on a discovery call, and send a scoped proposal within 48 hours. No sales decks. No runaround.

Your store is eithergrowing or leaking.

We fix the leaks. We build for growth.

Get a scoped proposal →

++++

Founder & Studio Lead

at Thought Bulb

Robin
Singh

Book a call →

What we actually deliver

100+ storefronts. Every one built from scratch.

Fashion. Beauty. Wellness. Food & Bev. Pet. Apparel. Eight years of DTC — if it sells on Shopify, we've built it, optimised it, and kept it running after launch.

Symmetry Pilates./2026

Persona Cosmetics./2026

Rugged Dog Company./2026

Rugged Dog Company

Handy Little Me./2026

Why Thought Bulb

Why serious Shopify brands choose us — and stay.

Most Shopify agencies hand design to developers and hope nothing breaks in translation. We don't. We work with brands at every stage — from a single feature fix to a complete platform migration — and our designers and developers work in the same room. What gets designed is exactly what gets built.

→ Design and development, in one room — not two studios.

Most studios pass your mockup to a separate dev team and hope nothing breaks in translation. We don't. Our designers and developers work together from brief to launch — 100+ storefronts and counting. The result is a store that looks exactly like what was designed, and loads faster than you'd expect.

→ Your project isn't stacked behind fifteen others.

We allocate dedicated resources to your project — not a ticketing system that gets to it when it gets to it. When we commit to a deadline, we hold it. The timeline in your proposal is the timeline we ship to.

→ We build the tools other agencies buy.

Smart Checkout Widgets — live on the Shopify App Store. HiveSense, our proprietary CRO framework. Agentmatica, our AI-readiness audit tool. Everything we recommend, we've already battle-tested on our own products. We eat what we cook, and we only cook what works.

→ We're still here after you go live.

Your store doesn't stop having problems after launch — and neither do we. Fractional support, retainers, emergency fixes. We treat go-live as the beginning, not the invoice trigger. Brands running $2M–$50M in annual Shopify GMV can't afford an agency that vanishes. Neither can you.

100+

Custom Shopify storefronts delivered

48%

Average page speed improvement across projects

40%

Average CRO lift on HiveSense optimization engagements

48hrs

Average proposal turnaround — scoped, fixed-price

What we do

One studio. Every layer of your Shopify store.

We don't hand off work. We don't disappear after launch. Whether you need a full rebuild, a custom feature your last developer said was impossible, or a fractional dev team embedded in your workflow — this is the right call.

(001)

Storefront Design & Development

Custom Shopify 2.0 builds. No themes. No shortcuts.

(002)

Custom Features & Functionality

If your current dev said it can't be done, call us.

(003)

CRO & Store Optimization

HiveSense — our proprietary framework. Avg +40% lift.

(004)

Fractional Dev Support

Your own Shopify dev, without the full-time hire.

(005)

Shopify App Development

Custom apps and Smart Checkout Widgets on the App Store.

(006)

AI Readiness & Future Commerce

Agentmatica — get your store ready for agentic buying.

Start a project →

Process

Thought Bulb

No surprises. No vague timelines. No hourly billing.

We understand your business before we touch your store.

Before we write a single line of code, we get into your goals, your stack, your traffic patterns, and where customers are falling off. No proposal until we understand the actual problem — not just the symptoms.

Fixed scope. Fixed price. Real timeline.

You receive a detailed scope of work, a locked price, and a milestone-by-milestone timeline — before anything starts. No hourly billing. No scope creep. No surprises at invoice time.

Design and dev move together.

Our designers and developers work in the same workflow — not across a brief and a prayer. The handoff that breaks most projects doesn't exist here. What gets designed is what gets built.

We launch. Then we stick around.

We launch, we QA, and we don't disappear. Whether it's a 30-day post-launch window or an ongoing retainer, you'll never hear "that's out of scope" on something that actually matters to your business.

Testimonials

Clients don't come back because we're nice.

They come back because the numbers moved.

4.9/5

4.9 / 5 · 56+ projects · Trusted worldwide

Thought Bulb

56+

★★★★★

Shopify brands since 2016

Head of eCommerce

DTC Apparel Brand · $12M GMV

★★★★★+

We'd been through two agencies in 18 months. Thought Bulb scoped it properly, hit every milestone, and our conversion rate is up 1.7 points. That's not a rounding error — that's real revenue.

We asked for a feature our previous developer said was impossible. They shipped it in the first sprint. Haven't used anyone else since.

★★★★★+

Founder

Beauty Brand · Shopify Plus

Head of Growth

Fashion DTC Brand · Shopify Plus

★★★★★+

"The redesign paid for itself inside 90 days. Page speed up, bounce rate down, and our paid media is finally converting the way it should."

3m+

Ad impressions managed

100+

Successful projects launched

98%

Client satisfaction rate

50k+

Monthly visitors driven through SEO

Case study

A DTC fashion brand was growing 40% year-over-year. Their Shopify store wasn't.

2.1s mobile load time. 4.2% conversion rate. A Shopify 1.0 theme bleeding their paid media budget. Here's what we did about it.

Challenge: The brand was spending six figures on paid media and converting at 4.2%. A 2.1 second mobile load time and an untouched Shopify 1.0 theme were handing most of that traffic back to the exit button.

Solution: We rebuilt from the ground up — custom Shopify 2.0 architecture, a full HiveSense CRO audit, and metafield-driven product pages designed to scale. No shortcuts. No theme modifications dressed up as custom work.

Case study

Custom Shopify 2.0 Rebuild + HiveSense CRO · Fashion DTC Brand

Thought Bulb

Page speed +48% · Bounce rate –23% · Conversion 4.2% → 5.9% · PageSpeed 100 · Quarterly visits +30%

Live website ↗

Speed & engagement:

+48% faster ·
–23% bounce rate

Revenue impact:

4.2% → 5.9%

100

Pagespeed score

A perfect PageSpeed score isn't a vanity metric — it's the difference between a paid click that converts and one that bounces.

★★★★★

"The rebuild paid for itself in under 90 days. Conversion rate went from 4.2% to 5.9%, and our paid media is finally working the way it should."

Angela Smith

Head of eCommerce · Fashion DTC Brand · Shopify Plus

38K+30%

Quarterly visits

+1k

Dec

+1.3k

Jan

+1.1k

Feb

+1.5k

Mar

+2.3k

Apr

+5.9k

May

Simple pricing

Honest pricing. Scoped before it starts.

Every project is scoped, priced, and agreed before we begin — so you know exactly what you're getting.

No hourly billing. No retainer required to get a proposal. We talk through your scope, price it properly, and lock it — so you're never looking at a surprise invoice at the end of a project.

Custom features & apps from $3,500 · Theme builds & storefront rebuilds from $8,000

$3,500/starting from

Final price depends on scope, features & requirements.

+Full custom Shopify 2.0 theme or storefront build
+Custom features, integrations & functionality
+CRO-ready, performance-optimised, mobile-first — every time

TimelineScoped per project

Let's talk scope →

Not sure what you actually need?

Tell us what's not working on your store. We'll tell you honestly whether it's a one-time fix, a full rebuild, or something in between — and what it'll cost.

Thought BulbCRO

↗

April 8, 2026 · 6 min read

How to Prioritize Shopify CRO When Traffic Is Expensive

When paid acquisition gets harder, the right CRO work becomes brutally simple: fix the steps closest to money first, not the experiments that look clever in a deck.

Read more↗

Thought Bulb

Tell us what's not working. We'll be straight with you.

Submitting opens your default mail app with the message prefilled to admin@thoughtbulb.dev.

Tell us what's not working. We'll tell you if we can fix it.

No sales call. No deck. Just a direct conversation about your store, what it's costing you, and whether we're the right fit to solve it.

⚡

Reply within 1 business day — from the team, not a bot

📋

Fixed-price, scoped proposal in 48 hours

🔒

No retainer, no commitment — just an honest conversation

Team Lead

at Thought Bulb

Robin Singh

Talk to Robin directly →

Your store is eithergrowing or leaking.

Robin Singh

100+ storefronts. Every one built from scratch.

Why serious Shopify brands choose us — and stay.

→ Design and development, in one room — not two studios.

→ Your project isn't stacked behind fifteen others.

→ We build the tools other agencies buy.

→ We're still here after you go live.

One studio. Every layer of your Shopify store.

Storefront Design & Development

Custom Features & Functionality

CRO & Store Optimization

Fractional Dev Support

Shopify App Development

AI Readiness & Future Commerce

No surprises. No vague timelines. No hourly billing.

Clients don't come back because we're nice.

2.1s mobile load time. 4.2% conversion rate. A Shopify 1.0 theme bleeding their paid media budget. Here's what we did about it.

Custom Shopify 2.0 Rebuild + HiveSense CRO · Fashion DTC Brand

Thought Bulb

+48% faster · –23% bounce rate

Pagespeed score

Honest pricing. Scoped before it starts.

Every project is scoped, priced, and agreed before we begin — so you know exactly what you're getting.

Tell us what's not working on your store. We'll tell you honestly whether it's a one-time fix, a full rebuild, or something in between — and what it'll cost.

FAQ.

What we're thinking about in Shopify right now.

Shopify BFCM Prep: What to Fix Before Peak Traffic Hits

What AI Shopping Agents Need From Your Shopify Product Pages

Shopify Speed Fixes That Actually Improve Conversion

What to Build With Shopify Metaobjects Before Installing Another App

How to Prioritize Shopify CRO When Traffic Is Expensive

Tell us what's not working. We'll be straight with you.

Tell us what's not working. We'll tell you if we can fix it.

Robin Singh

Robin
Singh

+48% faster ·
–23% bounce rate