FeelGoodFella

We fix the leaks. We build for growth.
© 2026 Thought Bulb

Thought Bulb
Robin founded Thought Bulb after watching DTC brands repeatedly get let down by agencies that couldn't connect design decisions to conversion outcomes. Eight years and 100+ storefronts later, that's still the thing we're built to fix — for brands across North America and Europe.
Shopify storefronts, product experiences, and conversion work built for brands that expect design to perform.
Most Shopify agencies hand design to developers and hope nothing breaks in translation. We don't. We work with brands at every stage — from a single feature fix to a complete platform migration — and our designers and developers work in the same room. What gets designed is exactly what gets built.
Marlow
Custom Shopify Build


Dragonfly
Performance Retail

Persona Cosmetics
Conversion-Led UX
Most studios pass your mockup to a separate dev team and hope nothing breaks in translation. We don't. Our designers and developers work together from brief to launch — 100+ storefronts and counting. The result is a store that looks exactly like what was designed, and loads faster than you'd expect.
We allocate dedicated resources to your project — not a ticketing system that gets to it when it gets to it. When we commit to a deadline, we hold it. The timeline in your proposal is the timeline we ship to.
Smart Checkout Widgets — live on the Shopify App Store. HiveSense, our proprietary CRO framework. Agentmatica, our AI customer chat for ecommerce sites. Everything we recommend, we've already battle-tested on our own products. We eat what we cook, and we only cook what works.
Your store doesn't stop having problems after launch — and neither do we. Fractional support, retainers, emergency fixes. We treat go-live as the beginning, not the invoice trigger. Serious brands cannot afford an agency that vanishes once the invoice is paid. Neither can you.
Custom Shopify storefronts delivered
Average page speed improvement across projects
Average CRO lift on HiveSense optimization engagements
Average proposal turnaround — scoped, fixed-price
We don't hand off work. We don't disappear after launch. Whether you need a full rebuild, a custom feature your last developer said was impossible, or a fractional dev team embedded in your workflow — this is the right call.
Custom Shopify 2.0 builds. No themes. No shortcuts.
If your current dev said it can't be done, call us.
HiveSense — our proprietary framework. Avg +40% lift.
Your own Shopify dev, without the full-time hire.
Custom apps and Smart Checkout Widgets on the App Store.
Agentmatica — routine customer questions answered from your own store, with you in control.
We understand your business before we touch your store.
Before we write a single line of code, we get into your goals, your stack, your traffic patterns, and where customers are falling off. No proposal until we understand the actual problem — not just the symptoms.
Fixed scope. Fixed price. Real timeline.
You receive a detailed scope of work, a locked price, and a milestone-by-milestone timeline — before anything starts. No hourly billing. No scope creep. No surprises at invoice time.
Design and dev move together.
Our designers and developers work in the same workflow — not across a brief and a prayer. The handoff that breaks most projects doesn't exist here. What gets designed is what gets built.
We launch. Then we stick around.
We launch, we QA, and we don't disappear. Whether it's a 30-day post-launch window or an ongoing retainer, you'll never hear "that's out of scope" on something that actually matters to your business.
They come back because the numbers moved.
4.9 / 5 · 100+ projects · Trusted worldwide
Peptology Labs
Website development · 5-star review
He migrated our website from Shopify to WooCommerce and was incredibly patient throughout the whole project. The quality of his work has been excellent, and he's been proactive in finding solutions whenever we've run into issues.
Robins skills and experience is second to none. His communication was great, he researched and understood our brand well and the requirements of the project. He exceeded out expectations for the project.
Nu State
Product page CRO · 5-star review
Keyes Hunting
Theme development · 5-star review
Robin went above and beyond to help our business launch; highest recommendation and will utilize his services again with our next venture.
100+
Five-star Shopify project reviews
5/5
Rating across recurring task work
Repeat
Brands come back for more work
Fast
Turnaround called out again and again
Zonate · Shopify PDP redesign, upsells, and cart drawer
Challenge: Zonate's interchangeable-bezel watch was a strong product trapped in a default-template experience. The product page sold the watch, but it did not sell the second bezel or make the one-watch-many-looks story obvious.
Solution: We rebuilt the PDP around the Bezel Switch concept, added contextual bezel upsells, and replaced the cart page with a persistent cart drawer that keeps the next best purchase visible.

A more persuasive product journey, from first bezel to completed cart.
€122.54
Average order value
2.35%
Add-to-cart rate
+41%
Orders
“It was excellent to work with Robin, did exactly what we agreed opon, and more!”
Zonate
PDP redesign · Upsell modules · Cart drawer
No hourly billing. No retainer required to get a proposal. We talk through your scope, price it properly, and lock it — so you're never looking at a surprise invoice at the end of a project.
Final price depends on scope, features & requirements.
Not sure what you actually need?
Everything you need to know about working with us on Shopify.
Most theme builds run 4–6 weeks. Custom functionality or platform migrations can take longer — it depends on scope, not on our availability. You'll get a milestone-by-milestone timeline before we start. Not a vague "it depends" — an actual schedule you can hold us to.
Practical perspectives from a studio that ships 100+ storefronts — not agency content marketing.
See allBring the problem: a leaking checkout, a feature your last developer said was impossible, a store that needs rebuilding. You leave with a straight answer and, if it fits, a fixed-price proposal within 48 hours.
Book a free 15-minute call© 2026 Thought Bulb Studio
No sales call. No deck. Just a direct conversation about your store, what it's costing you, and whether we're the right fit to solve it.
A straight answer on the call, not a follow-up email
Fixed-price, scoped proposal in 48 hours
No retainer, no commitment — just an honest conversation
