Thought Bulb Journal
Practical writing on Shopify fixes, features, apps, CRO, and commerce technology.
This archive is built for operators, founders, and e-commerce teams that need clear guidance they can actually ship. No filler, no traffic-bait summaries, no vague trend reporting.
71 articles in All
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Shopify Product Metafields Disappearing? Limits and productSet Fixes
Shopify's 16KB metafield write discussion and productSet's list-field behaviour can wipe custom storefront data if nobody owns the data model. What to audit before the next app sync.
Shopify Scripts Are Gone: Migrate Discount Logic to Functions
Shopify Scripts stopped running on June 30, 2026. If a discount, shipping, or payment rule on your Plus store has gone quiet, this is how to rebuild it with Shopify Functions and the new discount combination rules.
Shopify Widerrufsbutton: EU Withdrawal Button Setup and Best App
How to add a compliant EU Widerrufsbutton to Shopify: what the rule requires, the two-step withdrawal flow and confirmation email, and why we install the Revoq EU Withdrawal Button app.
How to Add SKU Search to Shopify Predictive Search
Updated October 2026: Shopify predictive search now matches variant SKUs by default. What the variants.sku parameter still does, and the original one-line theme change.
The Shopify Features Missing Out of the Box Usually Belong in a Dev Queue
Store owners keep hitting the same Shopify gaps: sold-out product handling, discount edge cases, shipping logic, metafield workflows, theme limits. Another app is not always the answer. Often it is a small, well scoped development task.
When Shopify Apps, Metafields, and Checkout Limits Become a Custom Development Problem
Shopify has more extension points than ever. The hard part is deciding where each problem belongs, before apps, metafields, variants and checkout logic turn fragile.